"Looking at the future of electronic mobile devices and today's technologically advanced youth, I chose to design a vehicle that exemplified city nightlife in an urban culture. After studying the aesthetics of mobile hand-held devices, I focused my vehicle on two concepts; 'plug and play' and 'drive by wire'. Personalization within a vehicle is the theory behind the 'plug and play' idea. Taken from the modeling of a laptop computer, the Sony drive has a rear section design that allows for different applications to be plugged in, offering versatility that is based on a driver's need. The 'drive by wire' brings driving back to its original propose, enjoyment. Drawing inspiration from racing style video games, 'drive by wire' eliminates the stresses of driving and refocuses on the car and driver becoming one.
The Sony vehicle uses a hydro-formed steel structure for doorframe strength and safety, and is designed on top of the "drive by wire" platform. This is like a roll cage with the glass suspended in the openings for maximum visibility. Using the manipulative properties of steel, I was able to achieve the appealing aesthetics of electronic products such as brushed textures and precision machined parts with brightened chrome-plated steel accents. Steel is able to achieve the same futuristic appeal as hand-held electronic devices while preserving the integrity and strength of a vehicle."
Materials: Photograph of the 1:3 Scale Prototype Sony Car Model milled from heavy-weight yellow foam, primered, sanded, painted and sprayed with clearcoat, details include hollow cabin with glass windows and seat details, T6 aluminum cross-drilled rotors, functioning headlights, amber plastic turn signal lenses, steel accent parts, indiglo glowing EL logo plates, total approximate weight 100lbs.